When you repeatedly announce the obvious it has a tendency to distract attention from the overriding message— not in the same way as crying wolf, but perhaps equally as consequential and with a tendency to sometimes diminish a serious and complex message. The news media-- particularly television news even more particularly local television news-- have adopted an almost universal pattern over the last ten years of repeating stories constantly—often within the same broadcast-- with only the most superficial of updates and typically little or no substantive change in the 'news' material being read. Where news programming on television used to be a unique slice of an otherwise diversified programming day’s content, the economic reality is that it's far cheaper to hire talking heads to re-read stories until something new to read and re-read comes along than it is to devote creative dollars toward actual program development. The 'news' program which begins at 4:30am to tell me 'traffic on the highways is great' [as it should be at 4:30am] and stays in 'read me the news mode' until 10:00am repeating the same headline stories, traffic and weather updates [
yep, folks, it's still cloudy and cool and headed for a crisp 63 today-- just like when I said it twenty minutes ago] keeps at it until traffic cycles through the inevitable 'starting to see some back up and congestion' phase before clearing and returning to an 'all green and moving at the limit on the maps’ segment. Fourteen minutes of information can be spread across five and a half hours and separated only by ‘sponsored segments’ of paid for commercial endorsements made to look like a news reporter making an interview. Lather, rinse repeat—and of course repeat, repeat, repeat.
The same formula is being used with reality TV, getting real people to produce content essentially for free in hopes of winning the million-dollar prize or generating a career by gaining national exposure, or both (I replace the ‘perform’ with produce because performance implies some rehearsal or preparation and everyone knows reality TV is totally real, thoroughly unrehearsed, and never produced to a script). Reality TV is cheaper than hiring writers and actors paying residuals for content and creative talent-- the hours of commercials can be woven and re-woven between a much less expensive kind of ‘predictable script’ content and people will still tune in to watch these less-expensive alternatives. The consuming public, so it would seem, doesn't especially care about quality, variety, or even the occasional freshened-up re-write to an otherwise old story-- we'll tune in regardless and stay tuned in because we're creatures of habit and we're too lazy to change the channel, or because we’re too dumbed down to care that we've seen and heard all of this many times before. It’s not information, it’s mind candy and it soothes us. My local 10 o'clock news, an hour of 'programming' content, is usually good for about 14 minutes of actual 'new' anything-- the rest of the allotted time is spent teasing what's going to be revealed if we'd only just stick around through the commercials long enough to hear and see it when it happens. Why else would the weather guy come on at 10:28 with a 45-second weather report (it will rain or it won’t) that tells me to stick around for ‘more’ of the details coming up at 10:44pm—just in time to suck me along through the next long commercial break to catch the ball scores? And news, like the movie trailers today, all too often makes sure the tease is the best part, the real meat to the story, and usually informative enough that catching the rest of the piece is somehow unnecessary and a little disappointing when we see it because it merely repeats what we already knew, already heard earlier, and will continue hearing until the next news factoid comes along. For the evening news and for the coming releases, the intensity of the build up-- creating anticipation-- is usually more satisfying than the actual story or the soon-to-be-released movie. We’ve become a culture of headlines and cutlines and punch lines and sight gags with no real attention paid to the back story. Which came first, our short attention spans or the editing and sound bite delivery system that keeps feeding into them?
The San Francisco Bay Bridge closed this week after a 5000 lb. piece of steel and two suspension cables used for a recent repair failed and fell across several vehicles during the evening commute Tuesday evening. Miraculously, only a couple of minor injuries were suffered and everyone walked away alive. For the next 72 hours the headline news and the repeated updates have sounded strangely familiar: traffic is bad, folks. The commute is bad all over and it’s extending longer than it normally does. Freeways are busier than they normally would be at this hour and the open bridges are heavier than they typically are on days when the Bay Bridge isn’t closed.
Folks, I for one am stunned to learn these facts! In my wildest imagination I would have never guessed that the other bridges would be busier than normal and that the commute would extend longer as 300,000 cars a day are blocked from their typical route and seek alternatives to reach their destinations so as not to disrupt the flow of commerce. And today is Sunday, the fifth day after the bridge was closed and the fifth day the lead news story has been followed up with a similar story, almost identical each time it is read, announcing that the bridge ‘might reopen soon’ [perhaps within a couple of days!] once Cal Trans has determined the repair of the repair is safe. Every hour or two a press conference is held where crowds of television, radio, and the occasionally still-employed newspaper reporters gather around the spokesman for Cal Trans as he answers the same inane questions as before, with essentially the same words as before, and news stations interrupt regular programming of repetitious news to make proclamations that ‘the bridge is still closed, traffic remains snarled, and we might see it opened back up to the public within a couple of days’ if all goes well. Amazing! And so factual!
Eventually the bridge will reopen and traffic will revert to normal. The commute will still be virtually non-existent at 4:30am and will start to show signs of congestion as the public floods the roadways and highways trying to beat the rush, find parking, and make it through the queue at Starbucks in time to carry a low-fat Venti mocha with whip into the office and promptly clock in before 8:00am. No one will seriously ask and no one will tell us why the bridge that collapsed during the 1989 Loma Prieta earthquake remains dangerously at risk of collapse 20 full years after the quake and will take at least 5 more years before construction is complete. No one will seriously ask and no one will tell us why the original cost estimate for a completely rebuilt eastern span, about $500M, will now cost somewhere north of $3.6B assuming no other major changes or delays occur before the scheduled 2013 completion date. That would mean reporting the obvious and that might cut into the time allotted for news organizations to tell us that traffic is bad, the weather is cool, and details are only moments away.
Where is Chevy Chase when you really need him?
We can do the innuendo, we can dance and sing
When it's said and done, we haven't told you a thing
We all know that crap is king, give us dirty laundry
Don Henley -- Dirty Laundry (1982)
View Chris Hendricks's profileLabels: Bay Bridge, Cal Trans, Chris Hendricks, Loma Prieta